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Is Too Much Choice Making Us Miserable?

The Paradox of Choice

In this highly entertaining TED talk Barry Schwarz talks about the paradox of choice in modern society.

He asks the question . . .

Is the massive amount of choice a good or a bad thing in modern society?

Apparently the answer is YES. This doesn't make a lot of sense so it's probably best that we let Barry explain:

 

Barry Schwarz, sociology professor at Swarthmore College and author of The Paradox of Choice:

 

 

Read more information on:

 

- Barry Scharz Books >>

- The Paradox of Choice >>

 

This entry was posted on Monday, May 7th, 2007 at 9:03 am and is filed under Peak Performance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Is Too Much Choice Making Us Miserable?”

  1. Conversion Rates Says:
    May 30th, 2007 at 2:25 pm

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  2. » CultivateGreatness Personal Development Blog Carnival #016 · Leadership Training · Personal Development 2.0 Blog, Podcast, and Portal | Cultivate Greatness | Leadership Blog | Says:
    July 10th, 2007 at 9:17 pm

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